Phase 1: Website Creation
Objective: Design, build, and optimise a website that reflects Anna’s unique coaching methodology.
Action: The team worked closely with Anna to grasp the nuances of her offerings. Hazel drafted and polished the copy, ensuring it was in sync with Anna’s vision. Design iterations were implemented, then tweaked to ensure it perfectly represented Anna’s brand.
Result: A website that distinctively sets Anna apart from her competitors, both in design and content.
When it comes to establishing a digital presence, the importance of a user-friendly, aesthetically appealing website cannot be understated. Rebel Wolf Marketing began by understanding the unique selling points of The Anna Miller Method, ensuring these were highlighted effectively. Hazel, a key team member, collaborated closely with Anna, ensuring that the website’s copy encapsulated her unique coaching philosophy and approach. Multiple design mock-ups were presented, and with feedback from Anna, the perfect design was achieved on the second attempt. The website wasn’t just about the look; it was optimised for user experience, ensuring that navigation was seamless and that potential clients could easily access the information they sought. The end result was a website that not only conveyed Anna’s methodology but also positioned her distinctively in a competitive market.
Phase 2: Content Planning
Objective: Draft a yearly content plan aligned with Anna’s goals and audience needs.
Action: By understanding the target audience, Rebel Wolf Marketing curated a list of topics that would resonate with potential clients.
Result: A robust content strategy that ensures Anna’s platform remains relevant and valuable.
Content is the backbone of any online platform. Recognising the importance of valuable, relevant content, Rebel Wolf Marketing embarked on a strategic content planning phase. Through in-depth audience analysis and understanding Anna’s goals, they identified topics that resonated with her target clientele. This wasn’t just about producing blogs; it was about crafting content that addressed the pain points, aspirations, and needs of potential clients. A structured yearly content calendar was established, ensuring a consistent flow of articles that kept readers engaged and reinforced Anna’s expertise in her field.
Phase 3: SEO Package
Objective: Keep the website updated and ensure all content is optimised for search.
Action: Anna entrusted Rebel Wolf Marketing with an ongoing SEO package. The package included updating site content and developing a backlinking profile.
Result: Improved online visibility, driving organic traffic to the website.
In today’s digital age, having a beautiful website and high-quality content is only half the battle. Visibility on search engines can make or break an online business. Rebel Wolf Marketing took the helm with an ongoing SEO package tailored for Anna. The strategy encompassed updating and optimising on-site content, enhancing site speed, and ensuring mobile-friendliness. Additionally, a robust backlinking profile was developed, a crucial element for boosting website authority and rankings. Periodic audits and tweaks ensured that the website remained compliant with the ever-evolving SEO best practices, leading to sustained organic growth.
Phase 4: Blog Writing
Objective: Maintain the content rhythm despite Anna’s packed schedule.
Action: Recognising the importance of consistent content but also Anna’s constraints, Rebel Wolf Marketing stepped in to handle blog writing.
Result: Regular, high-quality blog posts that keep the audience engaged and drive organic traffic.
Content creation, while essential, can be time-consuming. As Anna found herself strapped for time, Rebel Wolf Marketing extended their services to include blog writing. This ensured that the established content rhythm wasn’t disrupted. Every blog post was meticulously researched, reflecting the standards and voice of The Anna Miller Method. Topics ranged from life-coaching techniques to personal development insights, all tailored to attract and retain the target audience.