Entrepreneurs and business owners often find themselves in the role of the sheep. Meanwhile, the ‘gurus’ they follow are shepherds. They herd the madding crowds in a single, definitive direction, teaching them their ‘vision’ of how businesses should work.
They may even teach them how their own business works.
A lot of the time, they don’t practise what they preach.
Instead, they peddle a method that people can buy into, one that makes the shepherd incredibly successful, at the expense of their flock. The method employed by the shepherd, however, is a little different.
The best example I can think of for this is a particular company online that touts its ‘no sales funnel’ method, banging on about how sales funnels are no longer relevant and don’t work, but THEIR method is THE method to use. They do this, while ushering the sheep into their funnel. The method they use to promote their own business is the very thing they’re telling students to abandon in favour of their special method.
A better method.
But if it’s better, why aren’t they using it to promote their own company?
Why are they using an ‘outdated’ sales funnel?
Many business empires in the entrepreneurial sphere are built by peddling a concept that inherently limits the growth of its students.
Because if it didn’t, those students would stop paying the guru. The shepherd would stop getting fat off the same bunch of sheep and have to constantly find new lambs.
And it wouldn’t be an empire. There are of course many genuine experts who practice what they preach and teach amazing methods. I’ve had some fabulous mentors and teachers over the years who have built empires empowering others by teaching them to put their own unique spin on the very method they used to create their own freedom business.
I also experienced a lot of false gurus over the years, learning far more valuable lessons from their faults than I did from their teachings.
So, what if you aspire to be more than a sheep?
What if you aspire to be more than a shepherd devouring its own flock?
What if you were a wolf?
And you didn’t herd a flock, but led a pack.
A pack of wolves reared to be independent, self-sufficient and encouraged to form their own packs.